DeepBlue
DeepBlue: a surgical product animation
DeepBlue is a 'polyp lifting solution', a product designed to assist surgeons performing polypectomy surgery.
The animation brief was to summarise and visualise the procedure and advantages of the product to the professionals who would use it.
The animation brief was to summarise and visualise the procedure and advantages of the product to the professionals who would use it.
Considerable visual and technical reference was gathered before production in order to create an animation that represented the real-world procedure with credibility. 3D models were constructed to sub-millimetre accuracy based on actual equipment loaned to us and a fully functional xpresso rig was built for the colonoscope operation.
